Something old, something new, something borrowed and something blue.

Okay, so nothing is borrowed, but I've got the rest covered!

First up, an old (few months) image inspired by a night out with good friends and good music.

Also a satyr, in a forest, not looking at too much.....this image isn't finished and probably never will be, it began as a sketch and evolved into an experiment with background and values. I've got a few more like this, various attempts to use more silhouette and less colour. They're fun but pretty terrible compositionally.

Last but not least this image (which I pretentiously titled Blue Africa) was also an experiment of sorts, while painting one of the afore mentioned experimental images I found myself playing around with a monotone palette and decided to challenge myself to create an image using one colour. It's pretty crazy just how much variation you can get with such a restricted palette and just how important colour relationships are.

On a side note, I bought some gouache...you've been warned!

www.danlambertart.com

Olympic Poster Process

Over the last few weeks I've received some really lovely emails expressing how much people have enjoyed the GetAheadoftheGames transport posters for the Olympic Games (Go team GB!). I've had conversations about specific characters, peoples favourite poster, hidden meanings, and even the Illuminati, but what I've been asked about most is process.

So here goes..

Initially we'd be given a brief description and/or a basic sketch (think stick man) of what was needed for the poster. From there we'd have a limited amount of time to get a first pass or rough sketch drawn up for approval. This was usually done traditionally (with good old fashioned pencil and paper!), however for whatever reason this one ended up being sketched digitally.

If everyone is happy, then we'd be asked to do a final drawing and layout the poster ready for painting.

After making any changes (I was asked to change the sign she was holding to a no entry sign on this particular poster) we'd do a flat colour block in for one last approval before the painting begins. (I seem to have misplaced this particular step sorry!)

Then after many hours of painting and some more back and forth, we reach the final painting. At this stage the painting is passed onto M&C Saatchi and final tweaks will be made before it's laid out with everything (type etc.) and sent to print!

Taken from www.getaheadofthegames.com

Aaaaand done! Here's one of the final posters featuring the artwork.

The basic process

There were a dozen artists working on the campaign, with each poster being a collaborative effort. Often with several artists working on the same poster at various stages throughout the process. Each finished poster represents a huge team effort, and I was privileged to part of it.

Click here to download a large selection of the finished printed posters. 

Shout outs to the team!

M&C Saatchi, London, by copywriter Joe Miller, art director Tristan Cornelius and illustrated by twelve designers under the supervision of Sam Lanyon Jones and Andy Cope at Tokyo Plastic, produced by the lovely folks at Picasso Pictures. credits via the inspiration room.

www.getaheadofthegames.com

www.danlambertart.com

Olympic trickles

I hope everyone has been enjoying the Games, seems like as good a time as any to share a few more bits from the Get Ahead of the Games campaign. All the posters are now out and about so I should be able to share some of the full poster work very soon.

Here's a few character sketches and some heads, drawn for the 'Avoid the Ques' poster here.

Along with Henry (the guy with the newspaper) who I was lucky enough to be asked to paint up as well as redesign.

Stay tuned for more, go Team GB!!

www.danlambertart.com

Available for work

Top 10 Olympic ads

Big art post coming soon, lots of fun things in the works, in the meantime the Olympic Get Ahead of the Games campaign I was lucky enough to be a part of has been voted one of the top 10 for 2012! Congrats to everyone involved!

http://www.campaignlive.co.uk/news/1142400/gallery/11982/page/2/#11982

Be sure to keep an eye out for all 36 posters if you're in and around London, and enjoy the games!!

www.danlambertart.com
Available for work

Posters for all!

A whole load of the finished posters for the GAOTG (Get ahead of the Games) London 2012 Olympic campaign I had the pleasure of working on have been made available to view or download online.

http://www.getaheadofthegames.com/news/874.html

There's still a lot more to come from me and the campaign so keep your eyes peeled.

www.danlambertart.com

London 2012 Olympics - Get Ahead of the Games

For the last 9 months or so I've been fortunate enough to be working as senior designer on the GetAheadoftheGames campaign for the London 2012 Olympic Games. The campaign aims to raise awareness and provide solutions to the inevitable transport issues caused by hosting such a huge event! As well as the character and spot illustrations for the website, the project features a daunting 36 illustrated posters. Over the coming weeks I'll be sharing my work on the project as well as promoting and sharing the work of the enormously talented people I was privileged enough to collaborate with throughout the process.

For starters here's a few character concepts I did for one of the posters, and one of the characters painted for the website.

There's a great page about the process involved in creating the posters here.

Stay tuned for more soon. In the meantime check your magazines, newspapers, busstops, and billboards for posters from the campaign!

www.danlambertart.com
www.getaheadofthegames.com